@article{<a href="http://dblp.uni-trier.de/db/about/bibtex.html">DBLP</a>:journals/pvldb/KanagalAPJYP12,
  author    = {Bhargav Kanagal and
               Amr Ahmed and
               Sandeep Pandey and
               Vanja Josifovski and
               Jeffrey Yuan and
               Lluis Garcia Pueyo},
  title     = {Supercharging Recommender Systems using Taxonomies for Learning
               User Purchase Behavior},
  journal   = {PVLDB},
  volume    = {5},
  number    = {10},
  year      = {2012},
  pages     = {956-967},
  ee        = {http://vldb.org/pvldb/vol5/p956_bhargavkanagal_vldb2012.pdf},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}